Strawberry Chardonnay Cheddar

Friends, this has gotten out of control. Now, I like pink as much as everyone. A hot summer is made more bearable by a glass of rosé. Pink hair can be kind of punk. And cupcakes? Well, I’m glad that particular trend for tasteless sugar bombs seems to be dying out, but at least you were never surprised by them. You got cupcakes because you went into an overpriced cupcake store and bought them. Cupcakes did not surprise you by appearing inside paella pans or biryanis. You had to want them.

But now we have a cheddar cheese which can only have been made because someone thought cheddar itself was not good enough. Cheddar had to be like a cupcake and a glass of rosé at once. Otherwise it wouldn’t be “fancy”. Seriously, how hard is it to eat cheddar? Is it that unbearable for the adult palate? What kind of cheddar does your “artisanal” company make that you think it could be improved by putting pink fruit bits in it?

Okay, I’m going to go sit in the corner and breathe deeply now.


Thanks to Nicola for this impressive find. So fancy. Much fancy.

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